Tangible plans for action
A systematic consulting process
Insight rooted in human behaviour
Systematic consulting process
We now have a much clearer portfolio strategy that has provided positive dividends to our product positioning, communication and in-store merchandising.
Additionally, this work has provided us with clarity on new growth drivers to accelerate the business in Asia over the medium term.
Ashvin Subramanyam, Vice President Marketing and Innovation
– Dole Asia
After speaking to students across the Chinese higher education system we built recommendations that not only identified the key moments in campus life where prospects for PC refresh was greatest, but also how to convert these with relevant and practical marketing activities.